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May 7, 2003
Bill Gates, chairman and chief software architect at Microsoft Corp., yesterday unveiled a new PC prototype during his opening keynote at the 12th annual Windows® Hardware Engineering Conference (WinHEC). Gates showed the new PC prototype as just one example of the type of innovation required to address the needs of users -- innovation that is only possible when hardware and software are developed together.
Co-developed with HP and code-named "Athens," the advanced PC prototype represents an evolution of the PC as a center for communication and collaboration, one that simultaneously simplifies PC operations while merging all forms of communication -- including next-generation voice, video and text messaging -- into a consistent, streamlined design.
"The hardware industry and Microsoft are leading the next wave of PC development by creating unprecedented levels of synergy between hardware and software," Gates said. "The result will be innovative products that improve the way our customers work, communicate, learn and are entertained. The 'Athens' PC prototype is just one example of the amazing things that are possible when hardware and software companies collaborate deeply on new designs."
The "Athens" PC prototype provides significant productivity improvements for information workers through features:
The "Athens" PC design includes the following fundamental improvements to user experience:
"Athens" PC Pricing.
The "Athens" PC is designed to be priced similarly to PCs that businesses are currently purchasing for knowledge workers. According to Microsoft, research shows that business decision-makers are willing to pay more for a PC with "Athens" PC design features. Assuming an average retail price of $1,366 (the average price of PCs purchased by enterprises in the US in the fourth quarter of 2002) for a typically configured system with storage, memory, keyboard and monitor, an "Athens" PC design with the following features could be priced at $1,757:
Average retail price of typical PC | $1,366 |
Integrated telephony (including buttons and speakerphone) | +$190 |
Instant on (less than 2 seconds to resume from standby) | +$74 |
No data loss in case of power outage | +$127 |
Total for "Athens" PC design | $1,757 |
For more information see the Microsoft Hardware & Driver Central Web site.