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Microsoft's "Start Something" Advertising Campaign
by Arie Slob
Hello Windows users,
 This week Microsoft announced it was launching a new global advertising campaign called "Start Something". This new campaign is one of the largest and longest marketing campaigns in the Windows brand history spanning some 15-months.
"As we enter the third decade of Windows, the Start Something campaign celebrates how people can follow their dreams and pursue what they are passionate about -- from creating an in-home music studio to starting a new business or becoming the family photographer," said Will Poole, senior vice president of Windows Client at Microsoft. "Windows has evolved to integrate a wide range of applications, services and hardware in a way that has become familiar and expected as part of everyday life for millions of people around the world. We hope that people will be inspired to experience the endless possibilities available in the Windows ecosystem."
The timing of this campaign is an interesting one: the PC market in general could use a boost, with slow PC sales expected this year and Microsoft is in a lull between Windows versions. Windows XP has been on the market for some 3.5 years, and its successor (codenamed Longhorn) isn't expected to be available before the latter part of 2006.
The advertisements for the 15-month campaign will run in a total of 11 countries, launching on April 18 in the United States and following in Australia, Canada, France, Germany, India, Italy, Japan, Korea, Netherlands and the United Kingdom. The campaign will showcase 13 themes spanning education, science, music, sports, family and life management, gaming, photography, cooking, travel, entertainment, work, productivity, and entrepreneurship. The campaign will be included in a media mix of national television, print, online and out-of-home advertising vehicles. A total of 51 television ads, 39 print ads and 250 online ads will be featured globally.
Advertising in all media will point users to www.windows.com, which has been newly redesigned to complement the campaign, and features devices from key partners and software applications for each of the featured themes reflected in the advertising.
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Highlights
Windows XP Media Center Edition 2005 Create DVD Update
The Windows XP Media Center Edition 2005 Create DVD Update enables increased reliability when creating a video DVD using recorded TV files (.dvr-ms).
Supported Operating Systems: Windows XP Media Center Edition
Note: This update is only needed for Media Center PCs that support Create CD/DVD. If the Create CD/DVD option is not available in Media Center, please contact your computer hardware manufacturer for more information.
Download [ENG - 2.11 MB]
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The System File Checker (SFC) tool is a command-line tool that can be used to restore protected system files on your computer.
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